THEIR STORY

Founded in 2020 after Covid hit, the Magic Band Reader brand sells fully functioning Magic Band Scanner with a nostalgia of Disneyland Magic. They had a store in Etsy and they were having a few sales and some social proof and engagement on Social Pages. Taktak Agency took advantage of this and created a powerful Retargeting strategy based on Social Engagers with the right creatives and copies to stat selling right away.

The Solution

Expanding and Retargeting

With all the social media engagers and the actual website that had some customers which did not convert, Tiktak and MagicBand created a fantastic retargeting strategy on focusing on these two audiences and using different videos as well as Dynamic Product Ads. Through these efforts we were able to achieve upwards of a 6X return on ad spend and increased retargeting spend by over 487% in the span of one month. Using our proprietary strategy we found the winning creative and developed a retargeting strategy that would display the top product to each customers.

We used a broad audience for prospecting campaigns too, used a lot of videos for testing and tried different Placements. One of our bet placement was Instagram Story which got wonderful results and got really scalable.

The Results

We were able to find our best creatives and focusing mostly to ages 30 to 54 with all placements used and proper retargeting we achieved large sales and +4 ROAS

• 300% Increase in returning customer rate
• 200% decrease in cost per purchase
• 400% Increase in social media engagements

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